WHAT IS PODCASTING & HOW CAN YOU BENEFIT BY UTILISING IT?
Kevin Potter interviews BizHear Founder Blair Crawford. Listen Here…
DID YOU KNOW?
4.7 MILLION PLUS
According to Rajar, the body that monitors radio listening, 9% of adults in the UK say they download and listen to podcasts each week.
8 MILLION PLUS
More than eight million adults in the UK – around 16% of the adult population have downloaded a podcast.
Literally, billions of podcasts are listened to every year across the world. The marketplace is international and growing rapidly.
Two-thirds of podcasts are listened to on a phone or tablet, 52% are listened to at home and 18 percent in the car.
IS YOUR BUSINESS DOING ALL IT CAN TO GET THEIR ATTENTION?
TELLING YOUR STORY
We create content that reveals the best assets of your business, product and service highlighting key selling points and answering questions most frequently asked.
ONE STOP SHOP SERVICE
From initial consultation, recording and editing through to the finished product being placed on the BizHear landing website ready for Really Simple Syndication (RSS), we give you a finished product and assist you in its production and distribution.
PROMOTING YOUR PODCAST
We assist you in ensuring that the maximum number of the right kind of people listen to your programme by helping you to distribute it via social media, email and your own website enabling your clients and potential clients to listen and download simply and quickly.
6 REASONS WHY YOUR BUSINESS SHOULD UTILISE PODCASTING
Podcasting is one of the most cost effective ways of advertising and marketing, relatively inexpensive to produce and very easy to distribute to your target audience.
Keep Current Business Clients Informed and Expand Your Network.
Using podcasts can help you maintain your existing client base and assist you in creating new business. The platform provides a simple way of keeping your existing customers informed whilst giving them a simple method of sharing with their own network of friends, family and their broader contacts.
Helps in Building Relationship with Your Customers
Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners who are your clients or potential clients. People listen to podcasts because they are interested in hearing the story being told about the product and or service on offer. If you are the one speaking you give them the opportunity to get to know and trust you. This encourages listeners to want to do business with you. People are more likely to buy something from a friend than a stranger.
Easy to Create
With our help on the technical and creative front you just need to decide what story or stories you want to tell and what you desire the outcome to be. Once you have created the podcast, you can start promoting it to increase its exposure and reach out to a larger audience. We will help you to make your podcasts available on a variety of distribution channels.
Podcasts are Highly Engaging
We are no strangers to information overload. With the internet being filled with an ample amount of written content, audio information that attempts to engage customers can be a welcoming break from the monotony. Additionally, it leaves enough room for the speaker to convey the message in a highly interactive way which written content may not essentially provide. In a survey conducted on 300,000 podcast listeners, it was found that 63 percent of the respondents had bought what the host had promoted. This indicates that podcasts can be used to engage the audience and influence their buying decisions positively.
Broadcast and Improve Public Speaking Skills
Your podcast will be recorded in a Community Radio Studio as part of a live broadcast. This will help create the best recording dynamic and acoustic environment for producing an excellent and well produced podcast programme. Our skilled interviewer will enable you to tell your story. The unique experience will help develop you own communication skills and introduce you and your product, and or service, to your audience in a succinct and entertaining manner.